As selling has become more content driven, sales organizations are relying more heavily on a large repository of PowerPoint slides and presentations. As they prepare for a customer meeting, a large chunk of productivity is driven by efficiently finding the appropriate content. Productivity is measured by not only the time required to build the presentation but also by the outcome of the meeting – was the presentation compelling enough to push the customer to the next step in the sales funnel?
Slide libraries are an effective way to manage your PowerPoint content and surface the right slide at the right time. They provide a single shared location to store content, a search engine to find and preview individual slides, and access control to ensure your information is protected.
SharePoint’s slide library feature was discontinued with SharePoint 2013 due to a design consideration. As a result, many organizations are now faced with either finding a new provider or stop using slide libraries. While it may be easy to just stop using the feature, the benefits are hard to replace by a general content management system (CMS) and can lead to significant inefficiencies:
- Sales collateral is often built on a slide or sub-slide level which is not the focus of a general CMS – your sales teams will have to dig through presentations to find the pieces they need wasting time and risking that they won’t be able to find what they need
- Often, sales teams may use small variations of a slide based on the customer industry or size. If these variations are not easily accessible they will be continually recreated resulting in potentially poor output quality and lost time
When selecting a slide library provider for your sales team, consider these requirements:
- Will the provider help throughout the life-cycle from setup to deployment and adoption? Will they be a strong business partner?
- Can the slide library integrate with your content management systems (e.g. SharePoint)? Does the provider have the ability to fit within your IT architecture?
- Does your company allow you to use cloud solutions or will you need an on-premise offering?
- What are the storage limits?
- Can you appropriately define the access control rules you need?
- Does it integrate with PowerPoint allowing your staff to access slides without ever leaving PowerPoint?