A quick Google search will undoubtedly tell you that images are an effective way to communicate. However, your images need to be high quality, compelling and serve a point or else the audience will quickly dismiss them.
Here are 4 tips to help effective use images in your presentations:
1. Stay legal
Google Images is often used to quickly find images for your presentation but you likely don’t have permission to use these images. Consider paying for images from a stock collection like Bigstock or Shutterstock. If you don’t have the budget for stock photos, consider using photos licensed under Creative Commons as they are typically more open and often allowed for commercial use if the original author is credited.
2. Use images that align with your message
Random images that are placed to just fill space are distracting and reduce the impact of your presentation. Take time to select images that amplify your message:
3. Use PowerPoint to modify images to improve the fit
Now that you have an image, you can use PowerPoint to make simple edits that can make a world of a difference. For example, you can overlap images with your content as in the example below:
Or even just adding text or your company logo can help:
You can even make larger modifications like in the example below where we filled in the computer screen to match our application. Note that this was done solely with PowerPoint.
4. Organize your assets
Consider using a slide library solution to organize your images and ensure that your entire team has access to it (assuming covered by license terms). This help will stop duplicated images from being purchased. When uploading content, use a defined set of tags so that your colleagues can quickly search or browse assets to find the one they are looking for. Note that SharePoint’s slide library has been deprecated and is no longer supported.