Category Archives: Guest

The 4 Key Elements of Winning Sales Presentations

Recently we spoke to Ian Jackson from Supreme Slides about creating sales presentations. To dramatically increase your chance of closing the deal (and blow your competition out of the water!), he shared 4 Key Elements that Supreme Slides recommends you include in your sales presentations:

#1:   Custom Design: Visuals & Infographics

Get their attention: to keep your audience actively engaged, complement your sales pitch with custom-designed visuals and infographics. Generic visuals can be bland, and fail to convey unique aspects of your value proposition. Custom designs can play a huge part in creating a unique, memorable experience.

Infographics are more engaging, easy to understand and recall. And they’re more likely to be shared online. They’re a concise, much more appealing way to quickly convey data, complex or large amounts of information.

Types of infographics include: flow charts, comparisons, maps, data visualizations.

#2:   Professional Copywriting

Edit, edit, edit: professional copywriters know how to eradicate ‘waffle’, quickly identify key information, and craft persuasive copy. Personally, I’m a big fan of getting specialists onboard to do what they do best, so that I can too!

Sure, you can write the copy yourself, but at the very least, it’s worth getting a copywriter to look at what you’ve written. Sometimes we can be too ‘close’ to our business, to know what wording will/won’t work in our presentations. Impartial advice can make all the difference.

#3:   Custom-made Video/Animated Video

Boredom-busters: breaking presentations up with video content can raise the energy level in a room, and the bright colors, movement and simple lines in animated videos can make complicated or potentially dull information, much more interesting.

For example, you could grab attention by kicking off your presentation with an introductory Video, and/or include a video testimonial which proves your value proposition.

It’s critical that the video content is highly relevant – which is why custom-made videos are preferable, and Videos shouldn’t be included just for novelty value.

Smarter not harder: Video can also be re-purposed, e.g. for social media, on websites, in webinars and blogs… So custom-made Video content can actually give you a lot of ‘bang for your buck’!

#4:   A Confident Presenter

Imagine everyone’s naked?? You can have every other element of your sales presentation sorted, but if you don’t feel confident about your presentation skills and ability to gain rapport, all your hard work might be wasted. ‘Fake it til you make it’ doesn’t work for everyone… Same goes for the advice to ‘imagine everyone’s naked’!

Presentation Coaching can achieve amazing results – everyone has the potential to become an assured, compelling speaker. If you aren’t one already, you can be. Sometimes just adjusting small things like body signals and tone of voice, can make a big difference.


Ian’s advice all boils down to this: you’re asking people to invest in your business, buy your product or use your service… To greatly increase the chance of them doing so, you need to invest in it too. By enlisting the help of a designer, copywriter and possibly a presentation coach, you’ll go into your next sales presentation feeling FAR more confident!

Connect with Ian Jackson on LinkedIn

Supreme Slides is a specialist presentation agency which creates visually stunning, persuasive sales presentations that get results

 

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www.supremeslides.com

Our top 10 priceless presentation tips for event speakers

We all know there’s more to a brilliant presentation than well written words.

“When I think about compelling presentations, I think about taking an audience on a journey. A successful talk is a little miracle—people see the world differently afterward.” — Chris Anderson

The best kind are transformative, for the speaker and the audience — words and their delivery have real power. Whether you often get nervous during presentations or are a seasoned speaker, these public speaking tips and tricks will equip you for any event that comes your way!

Creating the content

Structure your presentation around a story

A great story is at the heart of every great presentation. Why? Because ‘humans are wired to listen to stories’. Narratives and metaphors place audiences into the shoes of the protagonist — it encourages the audience to have a vested interest in the presentation. When you’re creating your presentation, structure the content around a central story, following a rough path of problem to aha moment to solution.

Create an image rich, text light presentation

Everyone can remember an instance where presentation slides were a let down. Perhaps there was too much text to read. Perhaps the images were distracting and misaligned to the content. While a great presentation is essential, getting it right is all about the balance.

When creating your presentation, keep your text to the minimum — there’s nothing more mindnumbing than a presenter who just reads off the slides! An image rich, text light presentation is a win. Useful resources for sourcing free and high quality stock images include: Pixabay, Pexels and Unsplash.

Making your content accessible

As a professional speaker, there are times where you’re required to present at multiple venues across different cities or countries – and there’s nothing worse than losing a copy of your most up-to-date presentation right before an event. Whether it’s a version control issue, a misplaced USB drive or a laptop crashing on you, having a plan B is key to avoiding any hiccups.

TeamSlide’s integration with Powerpoint means that your slides can be uploaded and downloaded from the cloud with a single click. And with our intelligent algorithms, searching for specific content becomes incredibly easy so you’re not flipping through every deck you’ve ever created. Manage all your content on one platform and make it easy to access your content anywhere and on any device.

Pre presentation

So you’ve got your presentation in tip top shape for the big day. In the precious few minutes before walking on stage, there are few habits you should adopt.

Drink warm or room temperature water, with lemon

We’ve all been there — nerves can make your throat do all sorts of things. Warm or room temperature, coupled with a splash of lemon, can help alleviate the throat dryness. Where possible, ditch the ice cold water, carbonated drinks and dairy products which all exacerbate those issues.

Talk to as many people as possible

Does the thought of speaking in front of so many faceless strangers still give you the tingles? The best way to conquer this is to simply talk to the audience — as many people as you can before the presentation. As you put more names to faces, you may even gain ideas and

At the end of the day, audience and speaker interaction is a win — engaged audiences are the best kind. Consider whether your presentation will have a Q&A component or a live polling feature.

Smile

During nerve wracking moments, the first instinct is to frown. However, this is the opposite of what you should do. Smiling, even when you don’t feel like it, helps trigger endorphins, relax muscles and calm nerves.

Presentation delivery

After all that preparation and practice, it’s time for delivering your presentation. Truth is, delivery can make or break your presentation. When you’re on that stage, keep these three factors in mind.

Eye contact

The success of delivery is all in how well you can immerse your audience in the story you’re telling — and there’s nothing like eye contact to really engage and connect with your audience. Choose a handful of people scattered across the room, potentially people you’ve met before, to maintain eye contact with throughout. Ensure you don’t focus on just one segment of the audience (or even worse, just one individual) — it’s obvious and disconcerting.

Confidence boosting poses

Social psychologist Amy Cuddy has performed extensive research on how “body language affects how others see us, but it may also change how we see ourselves”. There are several body postures you can do before, during and after to boost your confidence and get you in the right mindset.

Move on stage

Avoid standing in a single spot throughout the whole presentation. Try not to pace back and forth, treading over the same pattern either – as this may seem rehearsed and forced. Instead, let the delivery look and feel natural by letting movement be guided by your speech and the audience’s reaction – it’s okay to stand at parts and move during others. Treat your movement like you would if you were having a conversation with friends or family.

Take note of hand gestures

Did you know: hands open with palms open convey certainty in what you’re talking about.

We all know body language plays a big part in how people perceive you. One of the best presentation tips you can try is to simply change up your hand gestures. As you practice your presentation, keep an eye out for how you naturally use hand gestures and alter where appropriate to emphasise a point.

Involve your audience

Communication is a two way street. Yes, you’re the main event when presenting but if you’re talking ‘at’ your audience there’s a good chance they’ll tune out quickly. Instead, get your audience to sit up, lean in and be active participants – ask them questions, hear their comments and don’t be afraid to veer slightly from your slides if a point of interest comes up.

Apps like Zeetings are a great option to involve shy audience members, allowing them to add comments or ask questions anonymously.

Over to you

Have you got a presentation around the corner? Whether it’s an internal meeting or a large conference, a great presentation can be transformative and influential. What are your public speaking tips and tricks for delivering an ovation worthy presentation? Share in the comments below!


This post was authored by Robert Kawalsky of Zeetings

rob-kawalskyRobert Kawalsky
Cofounder and CEO, Zeetings

Robert Kawalsky is the CEO and Cofounder of Zeetings, a software company changing the way people present their ideas to the world. Kawalsky is also an active investor and advisor to technology and internet related businesses.