Recently we spoke to Ian Jackson from Supreme Slides about creating sales presentations. To dramatically increase your chance of closing the deal (and blow your competition out of the water!), he shared 4 Key Elements that Supreme Slides recommends you include in your sales presentations:
#1: Custom Design: Visuals & Infographics
Get their attention: to keep your audience actively engaged, complement your sales pitch with custom-designed visuals and infographics. Generic visuals can be bland, and fail to convey unique aspects of your value proposition. Custom designs can play a huge part in creating a unique, memorable experience.
Infographics are more engaging, easy to understand and recall. And they’re more likely to be shared online. They’re a concise, much more appealing way to quickly convey data, complex or large amounts of information.
Types of infographics include: flow charts, comparisons, maps, data visualizations.
#2: Professional Copywriting
Edit, edit, edit: professional copywriters know how to eradicate ‘waffle’, quickly identify key information, and craft persuasive copy. Personally, I’m a big fan of getting specialists onboard to do what they do best, so that I can too!
Sure, you can write the copy yourself, but at the very least, it’s worth getting a copywriter to look at what you’ve written. Sometimes we can be too ‘close’ to our business, to know what wording will/won’t work in our presentations. Impartial advice can make all the difference.
#3: Custom-made Video/Animated Video
Boredom-busters: breaking presentations up with video content can raise the energy level in a room, and the bright colors, movement and simple lines in animated videos can make complicated or potentially dull information, much more interesting.
For example, you could grab attention by kicking off your presentation with an introductory Video, and/or include a video testimonial which proves your value proposition.
It’s critical that the video content is highly relevant – which is why custom-made videos are preferable, and Videos shouldn’t be included just for novelty value.
Smarter not harder: Video can also be re-purposed, e.g. for social media, on websites, in webinars and blogs… So custom-made Video content can actually give you a lot of ‘bang for your buck’!
#4: A Confident Presenter
Imagine everyone’s naked?? You can have every other element of your sales presentation sorted, but if you don’t feel confident about your presentation skills and ability to gain rapport, all your hard work might be wasted. ‘Fake it til you make it’ doesn’t work for everyone… Same goes for the advice to ‘imagine everyone’s naked’!
Presentation Coaching can achieve amazing results – everyone has the potential to become an assured, compelling speaker. If you aren’t one already, you can be. Sometimes just adjusting small things like body signals and tone of voice, can make a big difference.
Ian’s advice all boils down to this: you’re asking people to invest in your business, buy your product or use your service… To greatly increase the chance of them doing so, you need to invest in it too. By enlisting the help of a designer, copywriter and possibly a presentation coach, you’ll go into your next sales presentation feeling FAR more confident!
Connect with Ian Jackson on LinkedIn
Supreme Slides is a specialist presentation agency which creates visually stunning, persuasive sales presentations that get results