Client relation teams at investment management firms build a multitude of presentations every day. Beyond ensuring that the information provided is accurate and up-to-date, presentations need to be compelling and convince the audience to act. Images play a large role in achieving this goal by capturing the audience’s attention, succinctly conveying ideas, and portraying the right brand.
However, using images in presentations has a number of challenges which typically result in productivity loss or a negative impact on the presentation itself.
Challenges in using images in presentations
- Copyrights: Images are often copyrighted and not free to use. Your team may be tempted to run a Google image search to find images. However, these images tend not be legally free to use usable or require very specific attributions Further, team members may miss awkward watermarks that lower the quality of the entire presentation
- Search and selection: Searching for images, even from the most effective stock websites, takes significant time. Teams can spend hours debating the impact of images and may even re-purchase images that another team member has previously bought. Choosing an incorrect resolution can also impact the presentation size or quality
- Updates: Updating old presentations with new client logos and new brand images is often a forgotten task. As a result, old off-brand images make their way into new presentations resulting in a poor perception of quality
How a slide library can help manage images
While slide libraries often feature the ability to centrally manage a collection of slides, they can often be extended to include images.
A slide library provides teams with a central location to access PowerPoint slides, helping greatly improve the efficiency of creating new presentations. It helps ensure users have quick, seamless access to the latest content.
SharePoint used to include a slide library feature, but it was removed starting with SharePoint 2013. However, third-party solutions like TeamSlide have specialized in slide library features and integrate with SharePoint and other content systems including Box and Google Drive.
In addition to managing slides, TeamSlide allows teams to centrally store and manage images. Users can connect TeamSlide to a SharePoint site and folder with images or upload images directly. Image file names can then be searched, and users can also add tags to help improve search-ability. Search results can be previewed from within PowerPoint and clicking on a result adds the image to the current slide.
Investment management firms of all sizes can quickly build a repository of compliant images, including marketing collateral and client logos. Client relations team members can then quickly find the images they need rather than searching online, helping maximize the value of images that the firm has already invested in.
Further, TeamSlide includes an auto-update feature which checks all the images in a presentation to see if a newer version exists in the library. If a new image version is found, the old one can be automatically updated.
Slide libraries can greatly help investment management firms effectively build compelling presentations that are on-brand and compliant.