A quick Google search will undoubtedly tell you that images are an effective way to communicate. However, the images in your presentation need to be high quality, compelling and serve a point or else the audience will quickly dismiss them. In this article, we will describe four main tips to effectively use images in your PowerPoint presentation.
4 Tips to Effectively Use Images in your Presentation
1. Stay Legal
Google Images is often used to quickly find images for your presentation but you likely don’t have permission to use these images. Consider paying for images from a stock collection like Bigstock or Shutterstock. If you don’t have the budget for stock photos, consider using photos licensed under Creative Commons as they are typically more open and often allowed for commercial use if the original author is credited.
2. Use Images that align with your message
Random images that are placed to just fill empty space are distracting and reduce the impact of your presentation. Take time to select images that amplify your message:
3. Use PowerPoint to modify images to improve the fit
Now that you have an image, you can use PowerPoint to make simple edits that can make a world of a difference. For example, you can overlap images with your content as in the example below:
Or even just adding text or your company logo can help:
You can even make larger modifications like in the example below where we filled in the computer screen to match our application. Note that this was done solely with PowerPoint.
4. Organize your assets
Consider using a slide library solution to organize your images and ensure that your entire team has access to it (assuming covered by license terms). This help will stop duplicated images from being purchased. When uploading content, use a defined set of tags so that your colleagues can quickly search or browse assets to find the one they are looking for. Note that SharePoint’s slide library has been deprecated and is no longer supported.
As you likely know, building a great presentation takes time and attention to detail. From the messaging to the actual delivery and all the slide manufacturing that happens in between, there’s an art to building engaging, effective presentations that leave a lasting impression.
At TeamSlide, our customers often ask us for insight into developing great PowerPoint presentations. While we dedicate our blog to providing presentation support, some customers just don’t have the time or need additional help. As such, we are proud to announce a partnership with Buffalo7, the UK’s leading PowerPoint design agency, to better meet our customers’ presentation needs.
Buffalo7 offers complete presentation design services encompassing the entire presentation lifecycle. From developing your story and refining key messages to bringing your slides to life with impactful visuals, Buffalo7 has the skillset and experience to make your next presentation shine. Everything they do is made to measure: they apply their knowledge in a way that is relevant and tailored to you, your brand and your audience. Buffalo7 has worked with some of the world’s best brands like UEFA Champions League, Sony PlayStation and Unilever to transform their presentation collateral.
For example, the agency was recently approached by Red Bull to build a marketing dashboard built around the DNA of its brand. Buffalo7 rose to the challenge and delivered a robust presentation template in PowerPoint that Red Bull’s team could use internally to report on their work in a very engaging, energetic way. The dashboard combined first-class visuals with the intuitive drag-and-drop editability that’s associated with PowerPoint.
If you need help building slides, ensuring your presentations works across platforms or pressure testing your messaging, consider checking how Buffalo7 can design PowerPoint presentations that deliver your content in an impactful and engaging way.
The Internet is crawling with facts on the benefits of using visuals in social media marketing efforts:
Humans are able to process images more quickly and efficiently than text (source)
Engagement rate of social media posts with visuals is higher than those without (source)
Quality of visuals play a more important role in the customer purchase decision process than product descriptions and ratings (source)
Marketers are quickly realizing these benefits and we are now exposed to a variety of visuals (charts, info-graphics, pictures) on a regular basis. Mainstream media is also increasing their use of visuals (e.g. NY Times, Bloomberg) and we are becoming more and more accustomed to consuming information in this manner.
In conjunction with our content marketing efforts, our sales presentations (and other types of presentations) also need to consistently use visuals to improve customer engagement. Many times, however, these presentations tend to be a little stale with out-of-date templates and a lot of text. Here are a few suggestions on how to effectively use visuals in your presentations:
Between all your marketing teams build shared repository of visuals to ensure consistency across all your customer touch points
Invest in high-quality visuals that are relevant to your messaging
Keep an eye on image sizes especially if the presentations will be consumed on a mobile device
We’ve had the opportunity to speak with a few in-house expert presentation builders and they confirmed that their companies are making significant investments to improve their visuals. From their website to PowerPoint files, visuals and templates are being carefully redesigned to better improve customer interactions.
At TeamSlide we help PowerPoint users better manage their visuals and ensure that they have seamless access to them. Quickly build a shared repository of images, diagrams, templates, and charts. Save time by accessing them directly through PowerPoint – you won’t have to hunt for slides or visuals ever again.
Learn about PowerPoint and SharePoint slide libraries for consulting, sales, and marketing.