Tag Archives: Tips

Focus your PowerPoint Slides on Benefits, not Features

When considering a purchase, buyers want to know how a product or service is going to benefit them.  Marketers have been selling benefits on websites for years. However, your pitch decks and other PowerPoint presentations can mirror these concepts of benefit selling.

Before you try benefit selling, take time to understand the difference between a feature vs. benefit to be able to differentiate them in your communications, and effectively captivate your audience. In this article, we will identify the differences between features and benefits and provide 3 actionable steps to make sure your slides are showcasing benefits.

Features vs. Benefits

Let’s explore the difference between features and benefits:

What is a feature?
Features are generic elements that anyone can gain from a product/service. It is something that your product has or is, and eventually, are the details that attract prospects.

What is a benefit?
A benefit is a personalized perk of using a product/service, usually applying to a subset of customers. They are the results that users will experience, and ultimately, persuade people to buy.

Examples of features vs. benefits

Let’s walk through a few website examples of benefits and features that translate to slides as well.  

How to describe the features and benefits of a service

Example 1

Zoom, a video conferencing and communications company, highlights a benefit that their customers highly value – security.

The features:

Features vs. Benefits of Zoom

The benefit:

features vs. benefits of Zoom

Example 2

An online app and website blocker, Freedom, highlights the benefit of being in a distraction-free environment to increase your productivity.

The features:

Features vs benefits of Freedom

The benefit:

Benefit of Freedom
How to describe the features and benefits of a product:

Example 1

Beautycounter, a safer beauty brand, emphasizes that their sunscreen will not only protect your skin but is also created with safer ingredients.

The features:

features of Beautycounter

The benefit:

Beautycounter benefits

Example 2

Apple’s AirPods market the benefits of how you’ll look and sound without having to worry about battery life.

The features:

Apple Airpod features

The benefit:

Apple Airpod benefits

3 actionable steps to make sure your slides are effectively showcasing benefits

1. Focus on the customer

The potential customer does not care about your product, only how the product will benefit them. By keeping your slides focused on the client’s needs and desires, you can effectively capture their attention.

focus on the customer
2.Convert features to benefits by asking, “so what?”

Verify that you’ve presented benefits by asking yourself, “so what” or “what’s in it for them?”. Be sure to leave out benefits that aren’t relevant to your buyer. By creating quality benefits, you can then use features as “proof” of the claims. You can even turn features into quality benefits by simply asking yourself, “Which means?”.

Convert features into benefits
3. Cut your adjectives and adverbs in half

Keep your slides simple and uncluttered by cutting your adjectives in half. Most of the time, adjectives and adverbs don’t contribute valuable information. Instead, they take up space and can clutter your message. By communicating only essential components of your product/service, you get your point across directly.

cut adjectives and adverbs in half
Related Articles

How to Effectively use PowerPoint Slide Titles to Engage your Audience

PowerPoint Reuse Slides: How to Use, Pros and Cons

How to Update your PowerPoint Master Slides

How to Effectively use PowerPoint Slide Titles to Engage Your Audience

Although they are the largest words on a PowerPoint slide, slide titles are often overlooked.  Learning how to title a PowerPoint slide is a critical skill to build impactful presentations that engage audiences.  When worded and formatted properly, slide titles can help with storytelling and quickly convey your key message.  Audiences want to clearly know what you’re trying to say. Use PowerPoint slide titles to make your message stand out and help them understand the value you bring. In this article, we detail 5 tips to help you create better slide titles.

Top 5 Tips to Create Better PowerPoint Slide Titles

#1: Use action titles to convey the key message of your slide

Most PowerPoint slide titles tend to describe the contents of the slide rather than the takeaway message.  As a result, they do not engage the audience and fail to convey your message. Slide titles are most effective written as an action title, which spells out the ‘so what’ of the slide rather than a written description of the content.

Action title meaning

An action title is a slide title that’s worded to reflect the key takeaway or ‘so what’ of the slide.  If written effectively, the audience should only need to read the action title, and not the rest of the slide, to understand the primary message.

By quickly conveying your message, you can create an engaging and creative PowerPoint presentation that your audience will appreciate. Action titles are critical to creating slides that sell. Your audience’s attention is highest when they are reading the first item of your slides.

For example,

PowerPoint action titles

#2: Create a storyline for your presentation

Before you begin using PowerPoint, write out an outline for the story you’re telling. Setting up a story framework prior to creating slides will give your presentation more organization. One way to check if your PowerPoint slides have effective action titles is to stack your slide titles and see if they make a story. Is there a clear message here surrounding the story you are selling?

PowerPoint storyline

#3: Make sure title alignment is consistent

Make sure that all of your titles are aligned the same way slide-to-slide. You don’t want to distract the audience and reduce the professionalism of your PowerPoint presentation by having the title to “jump” when you change to the next slide. An easy way to do this for your whole presentation is to go into your slide master [link to our article on master slides] and format the title text boxes using placeholders.

PowerPoint place holders

#4: Keep text size the same

Maintaining a consistent font size can also help keep your PowerPoint presentation polished. Once you’ve captured the audience’s attention through storytelling with action titles, make sure the text size is the same from slide-to-slide in both the title and the body text. Manually change this or consider using the slide master again to format the presentation. The consistency of text sizes will add professionalism and uniformity to your presentation.

Powerpoint font size

#5: Stay away from hanging words

Avoid having just one word on the second line of the title as it creates a visual interruption and draws unintended attention to the single word.  You can add a manual break to force two or more words on the second line or add more words to the title. Additionally, consider giving your team examples of how to format titles that go on one line or two lines of text the correct way. This can also be easily formatted within the slide master view. When you create the slide master, make sure to format the title text size and color appropriately.

PowerPoint title hanging words

Related Articles:

Writing your PowerPoint Presentation Story

Mapping your PowerPoint Slides

9 Tools to Use While Working from Home

From health concerns to long commutes, there is an increasing number of reasons for employers to enable their staff to work from home.  Working from home can be exciting. However, working from home can also be a little intimidating if you don’t have the right tools and processes to help create a successful and productive environment. If you are part of a team, you’ll most likely need more than just email to stay connected and on the same page with projects and deadlines. However, flying solo at home does take an adjustment. Social media and household chores can certainly be tempting distractions. By putting some boundaries around your day, you will easily be productive and efficient – without the commute!

At TeamSlide, we’ve had staff working remotely for five years. We understand the challenges you’re going to face but we also have a toolkit to share. There are many productivity solutions out there, so we have identified our favorite 9 to help you do your best work remotely.

9 Tools for Working From Home


Concentration

Staying focused while you’re surrounded by things that need to be done around the house, your pets, and even kids can create a distracting environment. Find a place in your home that you can dedicate to getting your work done in. This could be a guest room, the kitchen table, or almost any desk you may have in your house. Clear it of possible distractions, like clutter, and get to work. Here are some tools you can utilize to help you stay concentrated:

Music
Freedom
  • Freedom is an all-in-one distraction blocker. If you know that you may be more tempted to get distracted while working at home, whether it’s by social media, the news, or online games, you’ll want to have a tool in place to help you stay focused. Freedom allows you to block websites, apps or even the whole internet and you can sync these settings across all of your devices. Why Use Freedom?
  • Details: Freedom offers a FREE trial that includes 7 distraction-free blocking sessions. Their Premium plan is offered monthly for $7, yearly for $2.42/month (paid at once), or forever for a one-time rate of $64.50.

Bonus: If you sign up for Freedom Premium, get 3 months FREE Todoist Premium and many other perks too! 

Time Management

Since you’re now working in a completely different environment, one that’s typically centered around household needs and personal time, it’s important to have some time management solutions on hand so that you can stay focused. Luckily, there are numerous great time management and productivity tools available. We’ve narrowed down some of the best ones for you to take advantage of:

Toggl
  • Toggl is a subscription-based time tracking software. With just a click of a button, you can easily start timing a task or project. The Toggl Desktop App reminds you when you’re not tracking, or it detects idle time, keeping you accountable. They have over 100 app integrations that put the Toggl button inside your favorite online apps in order to help you keep track of your time or you can opt to manually enter your time at the end of the day or week.
  • Details: They offer a free 30-day trial with full access to all of the features. They offer a starter plan for $9/month per user and a premium plan for $18/month per user, all billed yearly. Bonus: Toggl integrates with Todoist (read about this in the next section)
Todoist
  • If you’re in need of the ultimate task manager that can organize it all, you’re in the right spot. This task list manager is especially helpful for creatives, developers, students, small businesses, and freelancers. Todoist creates tasks with due dates (even recurring due dates), organizes tasks into projects, delegates tasks, syncs to devices, and furthermore provides productivity visualizations. It even connects to Google calendar, Dropbox, and more.
  • Details: Todoist isn’t expensive, with packages ranging from $0/month up to $5/month per user.
Boomerang
  • Have you ever been overwhelmed by the emails bombarding your inbox? So you really only have time to respond to the urgent ones? Boomerang allows you to schedule emails to send at the perfect time, set up snooze messages, add a smart calendar assistant to schedule meetings, and get read receipts. Boomerang is available for Gmail, Outlook, and Mobile.
  • Details: They offer a free 14-day trial of Boomerang Professional. They do have a FREE basic plan with limited access to features as well as a few other plans ranging from $5/month to $15/month.
Communication

If your whole team is working from home, you’ll undoubtedly need a communication or knowledge sharing tool. Communication solutions today have a vast array of helpful features such as messaging, video calling, file sharing and much more to help you stay connected. Here are some of the most helpful communication platforms:

Basecamp
  • This platform offers one organized place for projects, teams, and communication. Basecamp eliminates messy email chains that let attachments consequently fall through the cracks. It allows you to create “Projects” and within each project. You have a lot of features to get work done productively: Message boards, to-dos, schedules, documents, files, group chat, and auto check-in questions. A pretty neat feature is the ability to minimize interruptions by adjusting notification settings to only receive notifications during specific times of the day. That’s a great work-life balance feature! Basecamp also has dozens of app integrations, such as Toggl.
  • Details: You can try Basecamp for FREE with a 30-day trial. They offer 2 plans – Basecamp Personal and Business. The Personal plan is free but only allows for up to 3 projects to be created. The Business plan is $99 per month and includes unlimited users, projects and clients. Learn more
Asana
  • Asana helps you build projects, coordinate tasks, and hit deadlines with your team. It features a Gantt chart timeline, portfolios, workload, forms and automation. Asana helps you visualize your work using boards that are organized into stages, lists, timelines, and calendars. Even more, you are able to assign tasks and even group tasks into sections to match workflows. Asana also provides powerful reports to help you to understand what’s happening in your business. Many well known, large businesses take advantage of Asana.
  • Details: You can try Asana for free and then decide if you want to commit to the Basic (Free with limited functionality), Premium ($11/mo), Business ($25/mo) or Enterprise version. Learn More
Krisp
  • One component of remote work that you may not have considered is background noise. Krisp removes the background noise going from you to other call participants and coming from the call participants to you, allowing everyone to have a productive call. Krisp uses the best innovative noise cancellation technology that adds an additional layer between your physical microphone and conferencing apps.
  • Details: Krisp offers four different plans. The FREE plan is great for professionals who occasionally work remotely. You can purchase the Pro plan for $5/month and Teams plan for $5/user/month. Krisp’s Enterprise plan is great for call centers and enterprises.
Microsoft Teams
  • Microsoft Teams allows you to chat, have meetings, call and collaborate with your team. It’s a great solution for remote work that you can have on all of your devices. Even more, it’s an effective way to host a demo for your potential client as you can easily share your screen over a web conference.
  • Details: Teams has a FREE plan (limited functionality) and is $5/user/month with Office 365 Business Essentials, $12.50/user/month with Office 365 Business Premium, and $20/user/month with Office 365 E3.

Working remotely can propel you into increased productivity and efficiency but it can also hinder you if you aren’t prepared to be in a completely new environment. Using tools for time management, concentration, and communication are essential to your success remotely or at home. We hope you can take advantage of some these fantastic tools to boost your productivity when working remotely.