Content Enablement Explained
In 2015, Seth Godin made a bold statement: “Content Marketing is the only marketing left.” He means content that provides value and insight to the reader rather than thinly veiled promotional messages. To accomplish this, the average B2B marketer devotes...
Creating a Taxonomy For Your Content
High-quality content is one of the most effective ways to drive traffic to your website. Consumers are drawn to content that is valuable to them. And the more time they spend on your website, the more trust they develop. This trust enables you to generate leads and...
The Ultimate Guide to Metadata
Have you ever wondered if there was a better way to organize and tag content? If you aren’t currently using metadata, you may feel a bit overwhelmed not knowing where to start. We’ve got you covered. Using metadata in content management systems (CMS) is an effective...
6 Slide Template Types Marketers Include In Their Slide Library
As a marketer, you want your sales team armed with your best, up-to-date, and on-brand slide templates so that they put their best foot forward with prospects. You want your sales team to have room for improvisation and creativity. However, without guard rails,...