Slide libraries: A tale of two use cases

Oct 17, 2018 | Content Management, Marketing and Sales

A slide library is typically a set of PowerPoint content that can be accessed on a slide or object level. Across a variety of functions (e.g. sales and marketing) and industries (e.g. consulting, financial services), slide libraries play a significant role in presentation creation. They allow users to leverage existing content to quickly build new, consistent, and on-brand presentations.

Slide libraries used to be a core feature of SharePoint. Even though they were a popular feature, since SharePoint 2013, Microsoft has stopped supporting slide libraries due to design constraints.

While the idea of searching, previewing, and inserting individual slides is central to slide library solutions, their approach needs to fit tightly within the customer context and their use cases. As we’ve worked across a range of customers, two primary use cases have consistently emerged:

  1. Marketing/Business development/Templates
    • Small number of assets that are frequently used
    • Browsing more important than search
    • No significant management capabilities required
    • Asset development and curation performed by a small team
  2. Research
    • Large number of assets that are each infrequently accessed
    • Search more important than browsing
    • Sync content from a CMS (e.g. SharePoint)
    • Have formal processes in place for asset development/curation

Strong slide library solutions need to effectively serve both use cases. While customers may start with only one, as they mature both use cases often emerge as equally important.

For example, consulting firms have templates that drive productivity and output consistency. These templates are typically designed by a core operations team and stored locally on each employee’s computer. As firms mature, they invest in a knowledge repository that houses summaries of all completed projects. These summaries come from a larger group of employees and are typically curated by a central team. As the repository grows in size and value, the ability to access specific slides become increasingly important.

When selecting a slide library, ensure your vendor has the ability to support both uses cases equally and can meet your growing needs.

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