Metadata is an underused and often misunderstood asset that can help keep content organized. Various content management systems (CMS) allow users to add different types of metadata to their content. Using metadata in your content management system is an effective way to keep your content organized and accessible by your team.
What is metadata?
Metadata is defined as “data that provides information about other data”… Metadata “summarizes basic information about data, making finding and working with particular instances of data easier”1
Metadata examples based on profession
Metadata is completely customizable depending on your role and industry. Here are some examples:
Marketing & Sales roles
Your sales folder in SharePoint may contain standard pitch presentations. You may define a taxonomy that describes the ‘industry’ the pitch is focused towards and the ‘product’ it represents. Within ‘industry’, the taxonomy might limit the available options to ‘finance’, ‘healthcare’ and ‘manufacturing’.
Professional services roles
A consulting organization may have a folder that contains partner biographies. Creating a column in SharePoint that describes the ‘Permitted use’ of the biographies may be helpful. Within ‘Permitted use’, the available options might be “internal” or “client shareable”.